Launching the Imagination treats design as both a verb and a noun�as both a process and a product. Design is deliberate�a process of exploring multiple solutions and choosing the most promising option. Through an immersion in two-dimensional concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.
HIGHLIGHTS OF
� Problem Solving and Creativity. Unique chapters on problem solving, critical
thinking, and cultivating creativity in Part Two provide practical assistance to
students in tackling design problems and understanding the design process.
� Reinforcement and Application. Key Questions focus students' attention on key
topics and help them apply these concepts in their own work.
� Lives and Careers. Profiles offer insight from professional artists and designers to
show students different career choices and the working processes that successful
artists and designers use.
� A Wealth of Art and Design Examples. Carefully selected images and examples provide an immersion in both art history and the world of contemporary art and
design that students are preparing to enter.
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