Turning visitors into buyers is what makes your online business successful. Here's how to pinpoint your customers, identify vital landing page elements, plan a landing page that makes an impact, test it for flawless operation, and more. Plus, you'll get a $50 coupon from JustMakeltEasy.com for e-content, videos, and more.

� What it does � explore the function of landing pages, how to target the audience you want, and how to compare your page to the competition
� What to say � learn to write for your visitors, creating copy that gets their attention and encourages them to buy
� What makes a page stand out � discover how color, fonts, and images affect thediuccess of your page
� What builds trust � find out how to use testimonials, privacy
statements, and Terms of Sale to gain your customers'trust
� What visitors expect � be sure your landing page matches the expectations raised by your advertising
� What they're saying � gain feedback from customer forums, reviews, and live chats
� What gets them there � see how to boost traffic with the right keywords, search engine marketing, and pay-per-click ads